Back to School Bash Event 2026
Back to School Bash returns to Beermann Plaza on Saturday, July 25, from 9:30 AM to 12:00 PM! Bring the whole family for a fun-filled morning of games, inflatables, face painting, raffle prizes, and more. Bring 2 school supplies to receive 2 raffle tickets while helping support local Lincoln schools. Admission is free!
Celebrate the 4th of July with the DLA
Celebrate 250 years of American independence at Lincoln's 2026 Fourth of July Celebration! Join our new office at 540 F Street for front-row parade seating, complimentary coffee, snacks, and refreshments as we celebrate this historic milestone together. Bring your family, enjoy one of the best views in town, and discover how the DLA is helping build a vibrant Downtown Lincoln through community events and local business support.
Santa in the Plaza Brings Holiday Cheer to Downtown Lincoln
Holiday magic filled Beermann Plaza as Santa in the Plaza brought families together for photos with Santa, a Grinch themed photo booth, hot chocolate, and festive fun in the heart of Downtown Lincoln. The event celebrated community connection and the local businesses that make downtown such a special place.