Downtown Lincoln Association

Creating, establishing and maintaining your small business with quality service and attention to detail has taken a lot of hard work and dedication.  Placing that small business in Downtown Lincoln, the heart of the community, was an excellent choice.  Downtown Lincoln is an enchanting place rich in history, which promises unique shopping and dining experiences.  Now that you have done the hard part of getting your business up and running, join the Downtown Lincoln Association. 

About Us

Downtown Lincoln Association is a group of merchants, land owners, city officials, organizations, and citizens dedicated to keeping Downtown Lincoln thriving.  From it’s appearance, it’s successful businesses, it’s historical preservation, and it’s involvement with the community, we are committed to creating a place that people want to be. 

Why Should I Join the DLA?

The DLA markets the Downtown District, promotes events, sponsors scholarships, supports community activities, provides networking opportunities, and gives YOU a voice.

  • Events – The DLA works hard to bring visitors and residents to Downtown by hosting popular events throughout the year. Thousands attend these events and visit our shops and restaurants.

  • Networking – Get to know and work with your fellow merchants. Cross market with them through DLA projects and informative meetings.

  • Leadership – We partner with the City in marketing Downtown through wayfaring signs, welcoming new businesses, strategic input on EDC Committee.

  • Positive Changes – Working on behalf of business owners, we influenced positive changes to the final Sign Ordinance.

  • Highly Regarded Input – The DLA remains the main source of input for the Streetscape Project as Phase II continues. Regular status reports and decision points are discussed at DLA meetings.


Some of the ways the DLA markets Downtown Lincoln and its businesses include social media, direct mail, brochures, our website, and through events.

  • Operation Yellow Ribbons

  • July 4th Parade and Fireworks

  • Letters to Santa

  • Snow and Santa in the Plaza

  • Lincoln Community Scarecrow Contest

  • Lincoln Showcase

  • Rods and Relics Car Show

  • Lincoln Wine Fest

  • Chocolate Lover’s Ball

  • Clay Day

  • Lincoln Hometown Christmas

  • Downtown Trick Or Treat

  • Kick The Dust Up

  • Downtown Food Trucks



Merchant $150

Benefits Include:

  • Strong City government voice and support

  • Enhanced website listing

  • First right of refusal for DLA

  • Sponsored booths and advertising

  • Information regarding economics, City development and events

  • Exclusive marketing opportunities

  • Membership discounts on marketing and booths

  • General voting rights

  • Networking

Associate $75

 Individual or Non Profit Service Club

  • Available for non-business owners or individuals

  • Available for service clubs and other non-profits that do not have a store-front

Benefits Include:

  • Networking

  • Business contacts

  • Information

  • Having a voice in Downtown

  • General voting rights


Downtown Lincoln Association Membership



Corporate sponsorship also available. 

For more information on how your business can be part of the Downtown Lincoln Association, Email:

Interested in volunteering for the Downtown Lincoln Association?