Shop Small, Support Local: Small Business Saturday 2025

Saturday, November 29, 2025, Small Business Saturday!

Every year, the Saturday after Thanksgiving reminds us that our local businesses are the heart of our community. From your favorite coffee shop and boutique to the local plumber, salon, and bakery, every purchase you make helps keep Lincoln’s downtown vibrant and thriving.

DLA: Free Gift Wrapping

This year, the Downtown Lincoln Association will be supporting local businesses with Free Gift Wrapping. Bring your gifts purchased on Small Business Saturday down to the DLA booth, which will be set up next to Maggie May’s Gifts on the Blvd, and we’ll wrap them for free as our way of showing appreciation for shopping local and supporting Lincoln’s small business community. (Exact location and time to be determined.)

This holiday season, we encourage everyone to shop small, dine local, and explore Downtown Lincoln. Many of our local shops will be offering special promotions, unique gifts, and festive experiences to kick off the shopping season.

When you support a small business, you’re not just buying a product; you’re investing in your neighbors, your community, and the local dreamers who make Lincoln special.

Visit downtownlincolnca.com to browse our Member Directory and discover local shops and services participating in Small Business Saturday.

Let’s make this year’s Small Business Saturday the best one yet. Together we can keep Lincoln local!